For example, information cards with hotline number can be dangerous for potential victims of trafficking for sexual exploitation to hold because if their traffickers/pimps find this card on them they might be penalized for trying to escape. It is important to have processes (often in the form of qualitative research) in place to capture unintentional or negative impacts on your target audience. “The human rights of trafficked persons shall be at the centre of all efforts to prevent and combat trafficking to protect, assist and provide redress to victims.” - S.O.A.P. However, within the field of C4D it has long been recognized that, at times, interim social and behavioural change as well as advocacy indicators can act as useful ‘predictors’ of longer-term change. whether the activity has contributed to set higher-level objectives and potential bigger picture societal impact.īehaviour change tends to take time and is typically beyond the scope of time-bound programmes. Quantitative monitoring, in contrast, tends to involve record-keeping and numerical counts, such as numbers reached, number of radio channels airing the talk show and number of public and private sector organizations engaged, etc.Įvaluation is designed to capture the activity’s longer-term results, e.g. These monitoring activities could include radio listening clubs, two-way SMS communication, focus group discussions, in-depth interviews, etc. The qualitative monitoring activities of this talk show should involve two-way communication processes to be able to answer the monitoring questions in Table 6 above. Let’s say, for example, a radio talk show is produced for the purpose of increasing awareness of safe migration practices and related resources available in the community. Monitoring is designed to capture data on the day-to-day activities to gain insights about effectiveness (such as likeability and comprehension) of activities and guide the potential modification of activities (based on feedback and recommendations). What was the impact on the target audience?.Why did they adopt it or continue/expand it and did they influence others to practice it?.What portion of the target audience adopted the new behaviour or dis/continued and/or expanded a currently practiced one?.What happened as a result of the communication activities?.To what extent are planned activities actually being realized?.What are the short-term effects? (In the target audience group, in the Migrant Resource Centres, etc.).What early signs of progress can we detect?.What is happening to the target audience?.To help determine the level of change (which may include adoption or discontinuation of practices or environmental conditions) as a result of behavioural, social and advocacy interventions.To demonstrate the longer-term impact of the project -including C4D activities.To readjust communication activities and messages.Table 6: Distinguishing between monitoring and evaluation12 Monitoring The below table distinguishes between monitoring and evaluation: However, conversely, if a small amount of funding was spent to produce a video, it is wise to consider how much should be spent on evaluating its long-term impact. If insufficient resources are reserved for M&E activities, then it will be very difficult to assess whether the activity achieved the desired change and/or impact. Often in C4D strategies, a lot of resources are put into producing high-quality media content. It is very important to allow time and budget for implementation research and monitoring. Evaluation at the end of implementation measures how well the programme achieved its objectives. Monitoring tracks activities and the changes that take place as a result of them so that adjustments can be made to the activity during implementation, if needed. M&E attempts to measure progress and results. This section will outline ideas on M&E activities specific to the C4D activities. Don’t forget to allow time and budget for monitoring and research! Evaluation measures how well a programme achieves the objectives it set out in Step 2. Monitoring captures day-to-day activities to gain insights in whether the target audience is engaging in an activity and what is happening to them during the activity. Good practice involves routine data collection to measure How is it going? Will we do this again in the same way?
0 kommentar(er)
